As one of the most prominent platforms for discovering the latest and greatest in beauty, TikTok is awash with viral beauty products. With so many competing for attention, it can be challenging to discern which ones are truly worth the hype.
That’s why we at Kosmetize have taken it upon ourselves to put the most buzz-worthy TikTok beauty products to the test. We’ve rounded up the crème de la crème of makeup and skincare products that lived up to their viral acclaim.
At-Home Brow Lamination Kit | Sassy Saints
From Gigi Hadid to Dua Lipa, the fluffy brow is a hot trend that’s here to stay.
With brow lamination taking the top spot as the most popular treatment of 2023, it’s no surprise that beauty enthusiasts everywhere are clamouring for the perfect product.
TikTok users are raving about the Sassy Saints at-home brow lamination kit, and it’s easy to see why.
The affordable and user-friendly kit delivers salon-quality results at a fraction of the cost (£8 per treatment), making it a game-changer for anyone seeking a flawless, model-worthy fluffy brow without breaking the bank.
What’s more, the kit uses gentler ingredients than other salon or at-home options, the formula is cruelty-free, vegan, and free of phthalates and parabens making it safe for sensitive skin.
Sassy Saints earns top marks: #1 Brow Lamination Kit of 2022, as rated by The Independent
Soft Sculpt Transforming Skin Perfector | Makeup By Mario
Make-up artist to the stars, Mario Dedivanovic, has amassed a loyal following thanks to his luxurious, performance-driven make-up line. His eyeshadow palettes are a cult favourite, but his latest release – the Skin Perfector – has caused a stir on TikTok.
This multipurpose product is the perfect addition to any beauty routine, and can be used as a bronzer, highlighter, or finishing powder, depending on your shade choice. Not only does it blend effortlessly on top of creams and liquids, it adds a radiant glow that’s simply irresistible.
Available at Sephora
Triangle Powder Puffs | Prousky
Say goodbye to Beautyblenders, because these puffs are the new must-have for achieving a flawless base. The innovative design allows them to pick up finely milled powders and seamlessly press them into the skin without any creasing.
For best results, use them for baking under the eyes or setting other areas of the face. These puffs are a game-changer in any beauty routine, and are sure to leave you with a perfectly polished finish.
Available at Amazon
Brazilian Crush Cheirosa 68 Perfume Mist | Sol De Janeiro
Sol De Janeiro is renowned for its signature scented body care products, but it’s their body sprays that have taken TikTok by storm. In addition to being affordable, the formula is cruelty-free, vegan, and free of phthalates and parabens, making it safe to use on your body, hair, and clothes.
We love the diverse range of scents, from the delectable sweetness of pistachio to the warmth of a summer breeze. With something for everyone, these body sprays are the perfect way to elevate your daily beauty routine.
Available at Sephora
Dreamcoat Supernatural Spray | Colour Wow
The Color Wow Dream Coat, championed by global ambassador and creative director Chris Appleton, has been generating serious buzz online. This innovative product promises to deliver a glossy, high-shine finish to your hair.
For best results, simply saturate clean, damp hair in the product before blowing it out with a brush. The Dream Coat’s salon-worthy results are a testament to the power of quality hair care, and are sure to leave you with hair that’s the envy of all.
Available at LookFantastic
Warm Wishes Effortless Bronzer | Rare Beauty
The blushes from Rare Beauty have taken the beauty world by storm, prompting the brand to release a bronzing product that’s just as in demand. This luxurious ‘chubby-stick’ design allows the product to deposit color directly onto the skin, while the creamy formula is easy to blend for flawless results.
Perfect for contouring or a subtle bronzing effect, this product is sure to elevate any beauty routine. Experience the magic of Rare Beauty for yourself with their incredible bronzing product.
Available at RareBeauty
Hair Wax Stick | Bed Head By Tigi
The sleek and stylish slicked-back bun is a trend that’s here to stay. While there are a multitude of waxes, gels, and hair sprays available that promise to tame pesky flyaways and baby hairs, TikTok users recommend a specific tool that stands out from the rest.
Formulated as a stick, this product is incredibly easy to use – simply tie your hair into a bun and use the stick to paste down any strays and keep them in place. Compact and effortless, it’s perfect for on-the-go touch-ups and ensuring a polished look all day long.
Available at Amazon
Face Primer, Glow & Sculpt | Refy
A quick search on TikTok will reveal countless videos featuring the REFY primer, and it’s easy to see why. The unique packaging design is turning heads, with a roll-on applicator that allows you to apply the primer directly onto your skin, while also giving your face a mini massage to sculpt and define.
Meanwhile, the formula dries down to keep your makeup in place, while reducing the appearance of redness and blemishes thanks to a calming blend of glycerine and niacinamide. It’s the perfect addition to any beauty routine, and a must-try for anyone seeking flawless, radiant skin.
Available at Sephora
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